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Questions And Exercises: Chapter III. The Making Of Outlines

§ 11. 1. What are some advantages of outlines to a reader?

2. What are some advantages of outlines to a writer?

3. What two things should be determined before writing?

4. What mechanical device helps?

§ 12. Narrow the word Business to a title of not more than six words. Let it be a title on which yon could write from your personal experience. Then set down such sub-topics as you would treat.

§ 13. Write one of the following outlines and keep a copy for use under section twenty-three:

(a) A time-outline of your last vacation. Assign a certain number of words to each time-division, according to your present interest in what happened then.

(b) A space-outline of the room you are sitting in. Under each space-division jot down memoranda of the things you would mention if writing to a certain person. You will be guided by that person's probable degree of interest. A mother would like to know about every detail; a pawnbroker wouldn't.

(c) A comparison-outline of some two articles that you have thought of buying. Ton can buy only one. You wish to put the advantages and disadvantages of each in such form that you can study them.

(d) A cause-and-effect outline. This may be either a series of reasons why; or it may be a series of events each of which was the result of what preceded and the cause of what followed.

§ 14. 1. Make a brief topic outline of the main events of your own life, as memoranda to jog your own memory.

2. Make a brief sentence-outline of the same events, as information for your instructor. Preserve a copy, for later use this year.

§ 15. Perform one of the following tasks:

A. Rewrite the following piece under the following headings:

1. Same as first paragraph, below.

2. Mattresses A and B compared as to material only.

3. Mattresses A and B compared as to method of making.

4. Mattresses A and B compared as to advertising and distributing.

A young buyer, acting for a retail furniture house, faced identical prices on two different makes of bed mattresses. The problem appeared simple, but on analysis, revealed its complexity.

Mattress A ran high in cost of raw material. Sixty per cent staple cotton went into its manufacture. Throughout, it stood for small shop methods, for integrity and workmanlike construction. Made as a by-product to utilize an already organized sales force, it was marketed at slight expense.

Mattress B ran more heavily to linters. It was the quick product in quantity of a mattress company which advertised heavily and threw a big percentage into selling efforts.

Mattress A was a home state product, easily and quickly bought by metropolitan telephone call. Handled with other stock orders from the same factory, its expense to buy was trifling in labor for the department, and in correspondence, shipping, billing, and adjustments.

Yet Mattress B carried such a tremendous asset of advertising prestige and reputation, that the buyer hesitated to decline it. He doubted the ability of his clerks to meet its reputation with the less showy talking points of the little known brand.

B. The following outline is that of an article on The Morals of Production, by Mr. George W. Alger, in the volume called Morals in Modern Business. Study it carefully. Then, assuming that the whole article is to consist of five thousand words, assign to each division and subdivision such a number of words as you think best. Consult your own interests. Assign most space to topics that interest you most.

I. The producer and his employees.

(1) Apparent simplicity of ethical principles involved.

(2) Elements of employer's duty.

(3) The nature and extent of individual responsibility of employer.

(4) The practical limitations of individual power of the just employer. II. Methods of promoting industrial justice.

(1) Quickening the moral sense of the employer, directly and through public opinion.

(2) Organization of employees.

(3) Enactment of law; current objections to such law.

(a) Socialism.

(b) Cannot make men good by legislation.

(c) Meddlesome legislation of ancient times a failure.

(4) The modern conception of the proper scope of industrial legislation. Disadvantages of industrial anarchy. Progress made towards greater industrial justice. Encouraging features of attitude of employers towards employees. Handicap on American employers through absence of law. (5) Industrial accidents. European accidents burden upon industry. In America, burden upon crippled employee. III. The producer, the trade and the public.

(1) Business trickery and the new law.

(2) Pure food bills.

(3) Patent medicines.

(4) Trade openings through burglar methods.

(5) Bribing commissions to purchaser, agents, and buyers. The growth of such practices and their causes.

(6) Development and abuse of trusteeship in commercial and financial life.

(7) Loose laws and the tempting opportunities for essentially criminal profits. Effect of bad example of magnates on clerks and employes and on business morals generally.

(8) Reasons for optimism.

Increasing stability of business.

Development of good-will.

Good-will and advertising.

The name of the house.

Influence of high-class retailer on producer.


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